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We walk around for about 20 seconds and stop abruptly when we spot a guy coming out of the elevator.) bar and founder Nana Wereko-Brobby just introduced me to a cute guy and then left us to another woman.The bar is hopping and sort of feels like a rich person's basement.Wereko-Brobby anticipates curating the parties will be more of a challenge in NYC."Londoners don't care if a venue's been around for 10 years or it just opened, but New Yorkers care about new places," she says.Unlike the dating apps, where looks are the key thing you have to go on, when you come to the party you might meet someone who is very photogenic but they don't give you the right vibes, so it does work better to try and focus in on their personality rather than the looks."So how can they can they vet your personality?They also take a look at your Facebook and Linked In to see that you do interesting things and have an open mind.The next New York party is on March 1 and will be at Catch."You can see its a way more competitive dating scene in NYC," she says.In just one month she received more applications than she got in a year in London.
"Even if we pitched these as 'cool dating parties', you can't bring a friend," she says.
The words "private", "exclusive", "invite-only" popped out to me on the website. "We're looking for well-educated, driven professionals, partly because that's naturally how the network grew up with Oxford and Cambridge grads," Wereko-Brobby says.
"The second reason is that when I found I was matchmaking years ago, when I asked people what their type was, the first thing they'd say is 'driven', so that's the first thing we look for."Each member needs to apply on the site, which takes about a minute or less and asks some basic questions (college, job), along with whether someone who's already in the club referred you, which helps fast-track you. "There's a degree of attractiveness," Wereko-Brobby says.
In London, a membership costs /month and its highly-vetted members (they let in about 20-30 percent of applicants) are invited to an event every single weekend, often at London's members' only clubs.
In New York, a membership will start off at /month for a cocktail party per month, and they'll be letting in 15-20 percent of applicants. But Wereko-Brobby says there are some key differences between Social Concierge and other selective dating services."We're not looking for finance d-bags," Wereko-Brobby says.