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The more careful is the reporter, the more complex becomes the story.
But the guy in the attic can be simple, dramatic - and attract the eyeballs.
It's also becoming clearer that measurements of "trust" in the news media don't really measure trust in the news media. The Digital News Report says that there exists "a strong connection between trust in the media and perceived political bias." That is, people trust the reports which flatter and further their views.
This isn't new: people have chosen publications which line up with their political choices throughout the history of news.
It is presently calling into question the nature of truth, and the trust we can place in it.
(John Lloyd co-founded the Reuters Institute for the Study of Journalism at the University of Oxford, where he is senior research fellow. It's no secret that trust in the media has declined.
The opinions expressed here are his own.) By John Lloyd June 30 (Reuters) - London's Grenfell Tower fire victims aren't furious just with local authorities for ignoring safety concerns raised before this month's blaze killed at least 79 residents. As reporters covered the fire at the apartment block last week, some residents turned on Jon Snow of Channel Four News, the most senior of Britain's news presenters, and accused journalists of being vultures attracted to death and tragedy. But the latest Reuters Institute Digital News Report, published this week, provides sobering insights into how the digital revolution has disrupted the way we gather the information we believe we need to orient ourselves in the world, or in our neighborhood.
But for most of that history, those who consumed journalism did so passively.
There was no comeback, except through a letter to the editor (probably unpublished) or a cancelled subscription.