Facts of online dating

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Plus, it’s an activity that’s available across multiple devices, at all times of day and night.Our study asked people why they turn to online dating and while half (48%) said they mostly use online dating for fun, other reasons were also evident, with some saying they are looking for more meaningful relationships, and around one-in-ten simply looking for sex (13%).Data was weighted to be globally representative and consistent, split equally between men and women, and not all the results from the study have been included in this report.To request further data please contact Kaspersky Lab at [email protected] tech-savvy age group is likely embracing online dating as a way to meet interesting new people while balancing busy professional lives.

Millions of individuals join (and leave) dating sites every year, looking for their long-lost love or at least new friends to spend the days with.Digital technology, especially smart devices, have transformed many aspects of our society, including how people meet each other and establish relationships – romantic or otherwise.Attitudes towards dating apps and services have grown progressively more positive in recent years.Online dating provides users with the ideal place to meet people that have similar likes, dislikes and character traits to them.It improves the chances of a user actually liking the person they’re going to meet on a date (because they can search for people that meet certain criteria), and, if you believe the online dating services themselves, an increasing number of people are also now finding lasting and meaningful relationships online.

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