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The downside is although a kid, or your nephew, or that designer on fiverr, know how to do the technical work of building a website, they know nothing about building a brand, capturing your personality, positioning you as a leader in the marketplace and building the website that is a business tool focused on generating new business. If you are not tech-savvy, can’t afford ongoing support, or these web designers do not thoroughly train you, you could be stuck with a site you can not edit or update.In which case the site is a little useless in the grand scheme of things.It can be done I guess, but it takes a ton of persistence and commitment (are you hearing a theme here? Mastering one area is one way you could create a business model from social media.That being said let’s review the pros and cons of social media.Is a website necessary when you have Facebook, and a myriad of other social media sites to point people to?

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I spoke to another business owner recently and they got prices from 0 to 00 for the website project they were looking to do. I can honestly tell you my web analytics give me more business insight than any social media analytics that I have seen.

I have personally been building websites since May of 1996 when I took my first HTML class at a community college type class.

By August of that year, I left my Advertising Agency job to go work for a small boutique web development shop.

Keep in mind a website is useless unless you can get traffic to your site.

To do this you need to be pushing out content regularly (weekly is best – blog articles, videos, audio). Oh yeah, and make sure you have a way for visitors to subscribe to your blog, podcast or video series so you can easily keep them updated on what you’re putting out as well as so you can build an email list for future email promotions and announcements.

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