Frequency contact dating
You can automate the process of segmenting your audience by engagement in many marketing automation platforms.While not as precise as using a machine learning algorithm to optimize email frequency, it’s a huge improvement over doing nothing at all.Let’s examine how to deal with this situation in the 3rd of our email marketing frequency best practices: In addition to marketing emails, I get event/webinar reminders, blog notifications, follow up surveys and personal emails from my account manager.I recently unsubscribed from blog and marketing emails because I was having a hard time picking out messages from my account manager.Besides, even when fashion consumers aren’t buying, they may still enjoy browsing.On the other hand, Saa S company emailing customers 6.21 per week would be insane (although I know a few that do! People buy business software once, and then need an occasional update, training, or upsell.Only a select few are going to want near daily emails.If your goal is to drive purchases or web traffic, you may be willing to risk a few unsubscribes for higher numbers.
Clothing has a fast repeat purchase frequency and some people take fashion VERY seriously.They found that 5 emails a week on average was tolerated by subscribers.After 5 emails, complaint rates rose substantially., a debt relief company increased their email frequency to just twice a week and saw their list size rapidly shrink as subscribers opted out due to the higher email frequency.You’ll need to create lists based on how many emails it's been since each person last engaged. Once you have identified your most engaged, and least engaged audience members, you can build a strategy designed for each segment.Break your audience into four segments: people who’ve opened an email in the last month and half, 3 months, 6 months and a year. For people that haven’t opened or clicked an email email in a year, slow their cadence down drastically.