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More than 40% of men indicated that they did this, but the tactic was also employed by nearly a third of women.
While dishonesty was slightly less prevalent among the British sample, 44% did admit to lying in their online profile.
Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.
Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise of apps like Tinder (and the various copycat models), who could blame them?